Opportunity #20 – See barbing salons, betting kiosks, viewing centers differently #blackoctober

  • See these places as centers needing a different kind of engagement
  • Craft a vision and a compelling goal for the exercise
  • Craft a roadmap and plan for the exercise
  • Determine that the engagement will be value-driven, creative, constructive and consistent
  • Determine that the engagement will be patient
  • Determine appropriate incentives and dispense as required
  • Review and tweak the exercise as necessary
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