My neighbour says he does not know how the top four best-selling phone manufacturers would profit heavily from the $14billion that was raised in Lyon, France recently for the elimination of Tuberculosis and HIV/AIDS but he states emphatically that he knows how they will profit heavily from the fight to eliminate malaria by 2030.

‘How,’ I asked him?

‘Am I supposed to tell you that? Ever heard of something called a trade secret? Or have you forgotten that in the year 2000, none of the top four phone sellers today were in the top four bracket in the world? The top four phone sellers then were Nokia, Motorola, Ericsson and Siemens. But today the story is different. Thanks to the power of trade secrets and top-notch marketing.

If you were not going to tell me, why did you begin this conversation?

Talent hits a target no one else can hit but genius hits a target no one else can see

Are you not going to complete it?

Complete it? How do you mean?

You’re not going to give the owner of that quote his due credit?

Oh, I’m sorry. That was the philosopher Arthur Schopenhauer

So?

I just know deep down in my heart that the big four can actually reduce by half the target date of 2030, and profit heavily in the process.

And you are not going to tell me how?

I already answered that question.